RIP BBM, Yes Blackberry Messenger Is Shutting Down On May 31st
Behold, the Legend of its time, the Blackberry Messenger, is getting shut down by the end of next month. Not to forget, Emtek was the company that took over the control of BBM back in 2016. Since then, the company has experienced loss in the number of users of the communication platform even though they have refurbished the app to make it more relatable and to get along among the popular messenger apps of today. However, with an inadequate response, they have decided to end the support and stop any update on May 31st of this year.
In a blog post, Emtek declared that “We are proud of what we have built to date. The technology industry, however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on,” the company wrote in a blog. “Though we are sad to say goodbye, the time has come to sunset the BBM consumer service, and for us to move on.”
However, the good news for the dedicated users of the messenger will still have an option to use an enterprise version of the app. Blackberry announced that their BBM Enterprise (BBMe) would now be available to everyone, but the user has to pay for a fee to make it accessible to them. The app can easily be downloaded on the App Store and Google Play. It is also available for Windows and Mac computers. The service will charge $2.50 for a six-month subscription but will be free for the first year.
BBMe might sound different, but the app offers nearly all the communication contents that the users have been using in the current consumer version of Blackberry Messenger with improved security features. The soon to die app has seen some significant lapses of popularity since its launch in 2005. One of the famous singers, Lana Del Ray even had written a song on it called “BBM Baby.”
It is not yet clear that how many people will be affected by the shutdown of the consumer version of the app as the existing data of users on BBM will be lost. Blackberry has lived on the verge as a trendsetting company with their professional as well as daily use of mobile phones and services. The time owes nobody anything.
You can also read about Facebook Messenger Marketing Is A Good Place For Small Businesses.