Search Engine Optimization Techniques To Look Out In Year 2019
Getting a website developed is not a big deal, but managing, operating, and keeping it updated with unique content, you need good search engine optimisation. It becomes a full-time job which is why most companies hire different firms or experts for SEO purposes who can take care of their content and website.
SEO is a broad term, and we keep hearing about new updates now and then. However, some of the techniques that will still be effective and always have been are:
⦁ Keyword in the Title:
The most important of all in on-page SEO is adding the main keyword to your title, after which comes the main H1 tag known as the first heading of the page, which usually contains the primary keyword, same as the title but can be changed.
⦁ Adding Proper Navigation to your Pages: 7
It doesn’t matter what kind of content you have; you need to add links to your other website pages to get a good rank.
⦁ Add Breadcrumbs:
If you have an e-commerce website, you need to add breadcrumbs because they create an excellent formation within your site.
⦁ Compress your Images:
Images make the website heavy, so they must be compressed before uploading. You can compress images here.
⦁ Making it Mobile Friendly:
As people are using smartphones now, your site needs mobile responsive, which means it should support the smartphone's browser very well. You can test here if your website is mobile-friendly or not.
These were the basics being used and will always be used. Now, let’s talk about SEO differently; what new will there be in 2019. Websites will be optimised for voice search, meaning half of the examinations made by voice this year, whether it is Alexa, Siri or Google. They take data from the SERPs and play information in the snippet as their answer. There will be topic clusters instead of keywords because relevancy is more important as Google will check the content's structure. After Google, YouTube is the second biggest search engine which is why YouTube SEO is critically important for your website.
These are a few basics and what you need to focus on this year to add your website to the SERP and rank it in all the search engines.