Influence of Artificial Intelligence on Digital Marketing Industry

The world is witnessing a prominent shift from conventional means to artificial intelligence-based schemes. No one could anticipate the massive incorporation of AI in our day-to-day tasks as it followed recent times a few years back. The hype of modern technology is increasing with each passing day, and we don’t have any idea where it will go. But, one question that often pops into many minds is AI really a blessing or hindrance to human productivity. Certainly, there can be a discussion on the pros and cons of AI in human society, but one thing that we need to accept is that it’s already becoming an influential tool in different domains, especially digital marketing. 

Half of the World is Online 

 Gone are the days when it took months or years to find out about any news or information. The dramatic increase in technology has turned this world into a global village. Half of the world’s population is connected to the internet and taking assistance from modern facilities in performing their assigned tasks. The last years have witnessed a four percent increase in internet users, taking the overall internet population to almost 5 billion people. Now, imagine this huge number of people as your targeted audience. Won’t it be simply incredible for your business to promote its business to such a gigantic crowd? Being a digital marketer, you can’t avoid making efforts to ensure your visibility in the space that’s being accessed by billions of people every day. 

 Artificial Intelligence is at Its Boom 

 AI is a trending topic that has captured everyone’s concentration in recent times. People find AI as a great way of modifying the future and changing the dynamics of the marketing industry. In digital marketing, artificial intelligence focuses on using machines to behave like human intelligence by programming them the way humans think, perceive information, and respond. This is mainly obtained by integrating statistical data to define specific structural patterns and make smarter choices.

 The positive outputs of artificial intelligence include: 

• Successful encounters with brands
• Highly result-oriented and refined advertising
• Straightforward identification of influencers
• Flawless and well-versed decision-making

 The shared advantages of AI in digital marketing ultimately end up achieving the primarily sought-after goal of marketing, which is relevance at scale.

 What is Artificial Intelligence?

 Artificial intelligence is defined as the simulation of human intelligence by digital devices, especially computer systems. This advanced technology also refers to the theory and development of digital devices to perform various tasks similar to humans, like visual perception, speech recognition, and translating different languages.  

The positive impact of artificial intelligence has become wider and clear, especially for the individuals associated with digital marketing. As per the research, more than 60% of digital marketers stated AI as the essential aspect of data strategy.  

 Impact of Artificial Intelligence on Digital Marketing

There is no doubt that artificial intelligence is here to rule the world and will surely have a massive impact on digital marketing in the coming future. No one can deny the fact that AI will revamp the digital marketing strategy in one way or another. 

 Technology is advancing at a dramatic pace. We all have witnessed a massive leap in technology in our daily lives. Have you ever thought of automatic cars or drone cameras 15 years ago? Obviously, no! Similarly, the unimaginable appreciation of social media apps and the invention of modern gadgets are a few examples that explain the pace of technological advancement. Last year was definitely all about artificial intelligence.  

• AI has been Incorporated into Our Daily Lives

Besides triumphing in various sectors, it’s clear that AI will surely make a bit of a splash in the mainstream. Netflix and Alexa are two major examples that can serve you in understanding the incorporation of AI in our daily lives. Netflix is not a new name for all of us. Millions of people from all around the world enjoy watching their favorite TV shows and movies on this platform. What if we say that Netflix is using AI and machine learning to ensure users get the best quality services all around the world? Alexa is another AI project that is capable of handling almost everything for you.

• AI Refines Marketing Strategies 

Digital marketing is the best way to bring AI to life. In this sector, a large amount of data is involved. Working with data is the main characteristic of Artificial intelligence. Using AI, you can perform any tasks that include data. Also, AI-powered systems are capable of completing tasks, including customer segmentation and analysis, campaign automation and reporting, and A/B testing in a much better way than humans. The primary question that arises here is how AI will restructure the digital marketing industry. 

 Here are a few predictions for how digital marketers will use AI in the coming future. 

• Predictive Marketing

 Marketing is not only about conveying or promoting products or services to people. It’s a broad term that involves research, planning, and trying various strategies to involve the maximum audience. 

 Predictive marketing is a technique that ensures the best techniques and strategies are used to promote an idea in the given circumstances. This is mainly achieved by AI examining data analytics to explore marketing strategies that will offer the highest success probability. 

 Predictive marketing is not something new or unique, but incorporating AI in predictive marketing is surely more manageable. The process and jobs like data extraction and analysis that will require extensive efforts from humans will be completed within days when run by AI. 

Recent research categorically states that more than 65% of marketers find predictive marketing techniques critical to digital marketing. Similarly, more than 70% of marketers favor using AI to get the best output of predictive marketing. 

•  AI Predictive Marketing Scope for Businesses

Businesses that use predictive marketing to make data-driven decisions are expected to get better results. The approach will help them make better predictions about the time when customers are more likely to make a purchase, what kind of purchases they will make, and the amount they can spend on the basis of their previous behaviors. This study will help marketers develop better customer engagement, improve lead scoring, and better segmentation of data. In addition, the AI predictive tools will be helpful for digital marketers to design campaigns that can target potential clients in a perfect manner.

• Personalization

 The nature of marketing campaigns and ads varies as per the business niche. Artificial intelligence can be valuable in creating fabulous personalized campaigns that can attract targeted audiences’ attention. There are a number of tools available to determine gender, interests, browsing history, age, etc. This study will help in filtering the visual elements or content that can attract people of a particular group. But this is just the beginning, as AI galvanizes the strategies and enables you to set up an entire personalized marketing campaign.    

• Uplifts Conversions

Using AI tools, you can divide your targeted audience into small groups. Segmenting your audience into small chunks will help you apply strategies as per each group’s interests, age, and experiences to gain the best output. This technique can easily be used on various platforms, including social media channels, and will certainly help you earn excellent conversion rates. 

Top AI Trends to Uplift Marketing Strategy 

 Here are a few top-notched AI trends for businesses to perfect their marketing strategies and enable brands to stand out. 

1. Conversational Marketing

 Use AI communication tools to connect with customers through emails, chatbots, and personalized videos in order to promote products and entertain their concerns.  

2. Video Marketing

 This includes using high-quality video content that grabs customer attention and drives higher engagement. Again, the assistance of AI tools will be useful in generating captivating video content. 

3. Blogging 

 Create high-quality blogs that engage a targeted audience and let them know about a product or idea. The use of a plagiarism checker will support marketers in creating fresh content that inspires people.  

4. Lead Generation Content

This includes improving the procedure in which audiences connect with the content to move through the sales funnel.

 Major Applications of AI in Digital Marketing 

• Artificial intelligence is widely used to gather and process customers’ data
• AI paraphrasing tools are widely used in the recreation of content.
• AI-powered chatbots are in massive use for customer engagement
• Generates quality content for promotional purposes
• Fetches visual and statistical data to improve data attraction

Bottom Line 

 In the last analysis, Artificial intelligence is used across all major industries to enhance productivity and reduce complexities. AI drives offer businesses opportunities to achieve better output with a higher degree of reliability and speed. Similarly, the assistance of artificial intelligence helps marketers to make data-driven decisions for excellent campaign results. The information shared in this blog post would have guided you about the significance of artificial intelligence in digital marketing and how a business can benefit from it in uplifting sales. 

 We hope this blog post has helped you understand the role of AI in digital marketing and will lead you to try useful AI-based tools to get the best out of your marketing campaign.