How to Drive Snapchat's 200+ Million Users to Your Website
Snapchat is a popular multimedia messaging app that lets users share pictures and videos (called Snaps), meant to disappear after they're viewed. The social media platform has been around since September 2011, but it has recently been gaining more popularity than ever.
In a recent report, Snapchat said they gained significant growth in Q1 and Q2 of 2019, going pass a new milestone of 200 million daily active users for the first time. Specifically, in the past quarter, it gained 13 million new unique daily active users which represent about 8% increase since this time last year. In total, the app now has about 203 million people using it on a daily basis all over the world. New augmented reality tools, face filters, a redesign of its Android app, the addition of new product features, and expansion into new markets are the instruments said to have brought the company this major growth in the second quarter of 2019. Snap Inc. — the company that owns Snapchat — says between seven to 9 million users joined the platform in Q2 due to the face filters, and four to 6 million joined because of new features.
If anything, these numbers show that the days of Snapchat being used mainly for sending pictures between friends and family are over. Additionally, the social media platform has gone through a kind of revolution, from a personal messaging app to a promising marketing channel. Thus, you can no longer afford to ignore the impact it can have on your business. You need to start driving this 200+ million person to your website and convert them to customers.
Here are some effective ways to do that:
FIRST THINGS FIRST, BUILD A STRONG FOLLOWING
Just as with any social media platform, the first thing you'd want to do in order to get the most out of Snapchat is to build strong followership and engagement. There are several ways and tools for that. First, you'd want to actively seek new followers and expand your reach. You can do things like sharing your snap code on other social media platforms, run giveaways to attract more people, and collaborate with other relevant Snapchat accounts to shoutout your Snapchat username.
But getting followers and keeping them is also about consistently creating great content to keep people entertained and following. Once you’ve created a Snapchat account, you need to be adding content to your story on a daily basis. Normally, anything you post on Snapchat will disappear after 24 hours.
Posting useful content often will not only keep your brand fresh in the minds of your current followers but will gain you, new followers. However, don’t go overboard with posting content. Posting three to 4 times a day is okay. In the new Discover feature, users can see popular content from those they follow and content that’s similar or even content that is followed by friends. This is an excellent opportunity to gain more followers. All you have to do is focus on creating the best content you can.
PROMOTE YOUR NEW ARTICLES ON SNAPCHAT
What better way to drive Snapchat traffic to your website than sharing every new blog post you publish?How can you share your articles effectively on Snapchat to drive traffic back to your blog? Here are two excellent tactics:
Use a screen recorder to record short videos while scrolling down the screen of your computer to show people the new article you just published. It'll make them want to see more of it. Snapchat lets you add a link to your post.
Use a listicle style post like "50 Bite-Size Tips to Take Your WordPress Site to Page #1" to drive clicks to your site. You'll basically have to add each tip or a few of them as a slide. Users will have to scroll to see more tactics, which keeps them engaged and wanting more.
Now, how do you actually drive this traffic to your site? Well, Snapchat has a swiping feature, which allows you to add links to your story. Snapchatters can access the link by following the prompt at the bottom of your story to “swipe up” the link. In the two tactics above, simply add links to the full articles on each slide to send traffic to your site to read more. With this strategy, you can drive tons and tons of clicks to your site. To make it even more exciting, you can integrate Bitmoji into the photos.
TAKE ADVANTAGE OF SNAPCHAT ADS
Just like most other social media apps, Snapchat has ads that businesses of all sizes and budgets can take advantage of to grow their traffic and sales. With Snapchat ads, you can reach an engaged audience and drive results, especially if you're targeting the mobile-first generation. And it is easy as Snap Inc. has a self-service Ads Manager which lets you customize your ads as much as you want.
Snapchat currently offers three primary types of ads:
For your Snapchat ads to be successful and result in clicks, engagement, and conversion, the ads should:
Cater to audiences aged 34 and under
Incorporate the app's most coveted features your target demographic is using
Be shown at a frequency that matches the number of time users spend online.
On that last one, the company says that on average, Snapchatters use the app over 20 times a day, and spend an average of 30 minutes on it, creating 3 billion Snaps daily.
ORGANIZE GIVEAWAYS AND SPECIAL OFFERS
It’s no secret that giveaways and special offers can greatly increase sales, followers, engagement, email list subscribers, and website traffic. It's a way of providing value to your target audience in exchange for an action you want them to take. Snapchat particularly makes it easy to offer a variety of incentives. In a survey of 1,600 social media savvy college students published on Business Insider, 67% of the respondents said that they were more likely to buy from a brand when receiving a coupon code or discount on Snapchat.
You can send out special discount offers, coupons, giveaways, freebies, and other such promotions using Snapchat. When you send out these types of special offers on your products or services, Snapchatters will start interacting with your website, engaging with your content, and taking whatever action you want them to take. This is an excellent way to drive engagement to your business and increase your website traffic.
SHOW BEHIND THE SCENES
When it comes to social media, it is not uncommon to have people fake up their social lives. In fact, on apps like Instagram, most people only show the edit clean versions of themselves. Honest, natural content is rare these days. But Snapchat is completely different. It is part of the Internet where people can get candid, honest, and natural about their lives. And believe it or not, this content type is seriously lacking.
Snapchat is an opportunity for you to show the "behind the scenes" part of your business. This can be really exciting for your followers and has the best possible chance to make them connect with you on a more personal basis. This type of connection is great for building a loyal fan base that will continually visit your website, not because you promote your new article but because they know you on a personal level.
Snapchat is a viable marketing channel you shouldn't ignore. There are even speculations that in the future, it could become as big as Instagram. Its current 200+ daily active users can provide your business with some added traffic, email list subscribers, and sales. Snapchat's current users fall anywhere between the ages of 12 and 34. But the older generations are joining the platform day by day. This means Snapchat is super great if you’re focusing on Generation Z and Millennials as your target market. In fact, 77% of Gen Z use Snapchat as part of their daily routines. Use the tactics we've shared to start driving them to your website.