How Can Image Compressor Reduce Your Bounce Rate?

Many websites need to make their presence felt in the web world. A majority of them have a single common issue that stops them from driving traffic and increasing conversions, i.e., page loading speed. If you are running a website, you’d be aware of the importance of content. Without top-quality content, your website won’t have any worth in the eyes of the audience and search engines.

When it comes to uploading visual content on your site, it becomes essential to optimize them accurately. The pictures that aren’t optimized can significantly affect your website speed. It can further increase your site's bounce rate, which is a negative SEO factor. If your site’s primary focus is on improving its traffic organically, you cannot afford to have a slower page speed.

To tackle this entire scenario, you don’t need to hire professionals, as you can take the assistance of an online image compressor. If you are eager to know what an image compressor is and how it is beneficial in reducing your bounce rate, then you are in the right spot.

This blog will discuss a bounce rate and how an image size can help you reduce it. So let’s delve into it without any further delay! 

What is Bounce Rate?

The bounce rate can be defined as the percentage of traffic that leaves a website without taking action. This is a crucial factor in analyzing a website’s performance. The higher bounce rate depicts poor user experience, and the lower bounce rate indicates vice versa. There are several reasons behind the high bounce rate of a site, such as:

• Misleading meta titles and descriptions.
• Poor quality content.
• Missing call-to-actions.
• Non-mobile-friendly. 

Besides these reasons, most sites suffer from high bounce rates due to slow loading speed, and large-sized images majorly cause it.

Why is it essential to reduce the bounce rate? Let’s discuss it!

Why is it Crucial to Reduce the Bounce Rate?

Bounce-back rate contains utmost importance for a business, as it highlights the performance and quality of a website. It also helps people understand whether their websites are sailing in the right direction. The significant reasons for which you need to reduce the bounce rate involve the following:

• The bounce rate is inversely proportional to conversions; the lower a site's bounce rate is, the better its conversions will be.
• The bounce rate is considered an important SEO ranking factor; if it is low, your rankings will improve on SERP and vice versa.
• The bounce rate allows you to measure the overall quality of your site. With its analysis, you can quickly figure out the pain points on your website.

For these reasons, you should work on reducing the bounce-back rate of your site. Instead of scratching your head over the methods you need to follow, you can simply access the advanced image compressor and take the necessary steps. Let’s look into how this online tool can prove to be useful for you in tackling this issue. 

What is an Image Compressor? 

An image compressor is an online tool designed to help people reduce the size of their images. This utility works on advanced algorithms that compress the elements from the pictures, reducing their size but not impacting the quality or appearance. It doesn’t ask the users to follow complicated procedures, and its automated mechanism carries out the entire compression process. The primary purpose of the image compressor is to allow users easily share, upload, or store images without facing the size issue.

Role of Image Compressor in Reducing Bounce Rate

As you might know what an image compressor is and how it can help shrink image size, you should also know its role in reducing a site's bounce rate. A significant load on a site’s server is due to the visual assets uploaded. The excessive size of images can further increase the burden on it, directly affecting your site's bounce rate. The larger photos will slow down the loading speed of your website, which will annoy the visitors and lead them to bounce back from it. 

The image compressor saves you from this hassle, as it smartly reduces the size of images and decreases the burden on your site’s server. Many people are reluctant to rely on such a tool as they think their images' quality will deteriorate. However, that’s not the case with every tool, as you can even get your hands on an image compressor that allows you to compress image to 20KB without losing quality!

Final Words!

As discussed above, optimizing images for your website is necessary to maintain a strong position on the search engine result page (SERP). As per Google's standards, a webpage not loading expeditiously isn't worthy enough to be ranked. The users immediately load a page. The visual assets are one of the most critical factors in marinating the page loading speed. Compressed images take less time to load, so you need to ensure that the published images must have a manageable size. Hence, you can rely on an image compressor, which can help you reduce the bounce rate and skyrocket your rankings on SERP.