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URL Shortener is an online service or utility that helps in transforming the longer URLs (which can be hundred characters or longer) into shorter and more manageable links. The link produced by URL shortner almost never exceeds 20 characters. Google link shortener is not new. Google URL shortener has been around since early 2000’s. However, URL shortener’s popularity skyrocketed with the popularity of Twitter, which didn’t allow more than 140 characters. This increased the need of Google link shortener or custom URL shortener.

URL shortener or URL shortner will take any URL (Uniform Resource Locator), shrink URL, and make link shorter to a reduced number of characters. URL shortner makes it is convenient to share a shorten web address in e-mails and when there is a character limit.

In social media and SMS marketing, Google URL Shortener is the unsung hero that is used to create short URL substantially.

Here’s why you should use URL shortener to create short URL:

  1. Small URL is manageable:




    Which one do you find easier to share?

    Of course, not all URLs are that messy. Nonetheless, many links are often wordy and lengthy for SEO reasons. Search Engine Optimization is all about better ranking in search engines, especially Google. One of the key factors that Google or any other search engine considers are the keywords in the URL. The URLs help describe the page content, and so it becomes a challenge for the user to shrink URL and use it. Lengthy links are difficult to share in the e-mails and social media platforms like Facebook and Twitter.

    Tools like Facebook URL shortener help to create a small URL and make link shorter and more manageable.

  2. Useful when sharing the content

    As we all know, some social media sites such as Twitter have a character limit that doesn’t allow users to post long URLs. Therefore, the post must be relevant and concise. Best URL shortener is the one that makes a shorter web address having the more accurate information about the content that you want to share instead of having a tweet with a very long URL and misleading content. Moreover, it is recommended to brand a URL created with URL shortner so that you know when it is shared.

  3. They have better aesthetic appeal

    Google URL shortener is handy when it comes to enhancing the aesthetic appeal of a URL. Short and precise URLs tend to look prettier when shared on social media. Not just limited to social media, but they are also useful when creating other types of content such as an infographic or a print ad, and you need to insert a URL. Moreover, for users on a mobile device, shorter URL is going to give them a better user experience.

  4. The shorten URL can come with traffic monitors

    If anyone is curious about the performance of the content and how is it being received by users, a custom URL shortener can even allow you to track the sharing activities and behavior of your social media post over a specific period.

    However, it is essential to see if the link shortener is not negatively influencing your SEO. There is no doubt that the more the content is shared, the better it is, and it would be a shame that a link created using a free URL shortener isn’t recognized by the algorithms used by search engines.

As the popularity of Facebook and Twitter is going through the roof, so is that of URL shortner. There are basically two types of Google link shortener, the ones that we use ourselves to shrink URL to post on Twitter without exceeding the character limit and the ones that social networks use automatically every time an item is stimulated outside their systems.

Both these measures help SEO professional greatly to determine the strength or authority of a website. Now you must be thinking do they tell us about the same thing, aren’t you? The most important question here is that does the use of URL shortner hurt the SEO? To your relief it is good all the way here and the inferences are even better. According to Google, use of URL shortner has absolutely no adverse influence on the SEO given that the Google link shortener is working correctly, treating the conversion as a 301 redirect

This should alert you to one potential drawback that might happen, if you are employing a chain conversion of link shortener (which is very likely but you never know what might tempt you), you are basically introducing a daisy chain of 301 redirects which can cause a few issues (at least with BING).

One of the most significant thing that comes out of all this is that there is usually a ‘NoFollow’ tag on social media websites. This is usually a standard practice which is used to stop the misconduct wherein a link from Facebook, for instance, counts towards the PR (PageRank) of a site, artificially inflating its authority.

Search engines regard the ‘NoFollow’ tag and do not pass any value through the URLs on the page, but Google URL shorteners fail the process and shorten web address are followed back by search engines and at least some value does flow with them.

This is indeed a good news for Twitter and Facebook users who use it as a part of their social marketing campaigns and an even better news for those who post content on Facebook that leads back to their websites.

At SmallSEOTools, we have developed many SEO tools that help our users immensely. Our recent launch is a URL shortener which is a short URL generator tool to create short link. It is a free URL shortener; there is no sign-up or registration required in order to use this tool and make link shorter. Moreover, it is a very simple and user-friendly short URL generator, all you need is a good internet connection.

So you better start using this Best URL Shortener now and create short URL.