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If you are selling products or services from your website, you want to reach the maximum people. But how can you do this? The obvious answer is that you share your website contents on social media. Facebook and Twitter have huge audiences worldwide which make them the best platform for sharing, but you must know how to address them.

Open graph was the brainchild of Facebook and was launched in 2010. What it does is that it promotes integration between other websites and Facebook. It allows other websites to become rich “graph” objects having the same functionality as other Facebook objects. Website masters can control the information that the website passes to Facebook via Open Graph Meta tags. These tags are inserted in the portion of code of the website.

After seeing the popularity of social media tags on Facebook, all the other major social media sites like, Twitter, LinkedIn, Google+, started to recognize Open Graph tags. To harness the power of Facebook Open Graph Meta tags, learning this skill is vital for webmasters. Using these tags can have a huge impact on click through rates and conversion. Social media sites become the major driver of website’s traffic. Adding Open Graph tags will not affect the on-page SEO, but it will influence the performance on social media.

The three major meta tags that Facebook uses are:

  • og:title
  • og:description
  • og:image

In og:title as you must know you define the title of your content. If og:title is not defined in the code of the website, Facebook will use the meta title tag. However, it should be between 60 and 90 characters and should be eye-catching and appealing.

The og:description tag is very similar to the meta description used in the HTML code of a website. This will show below the link title on Facebook. It should appeal to potential visitors and raise their interest in visiting the site.

The og:image is the most interesting Open Graph tag. This image will be displayed as a thumbnail when the website’s page is shared. It can help in conversion rate and make sure you use it. if you don’t Facebook might display a banner scrapped from the page and this is something you don’t want.

Besides these three Open Graph tags there are other tags that you can use in your website, like; og:url and og:type. There are advanced Open Graph tags also. These are; og:locale, og:site_name, og:audio or og:video and fb:app_id.

Facebook has added a useful tool for webmasters to check how their website links appear in Facebook. In case they see any issues they can then make changes and adjust the tags. Secondly, Facebook clears the cache so any changes that are made in a website’s open graph tags will appear in the Facebook link.

If you want your website to appear on other popular social media websites, you will need to use LinkedIn share URL parameters, Twitter card meta tags. By using these tags your website will also be displayed as an object on these sites. You can use the LinkedIn open graph debugger and Twitter open graph debugger to ensure that your tags for these two sites have been setup correctly and the title, image and description are appearing correctly. If you face any problems you should read how to setup the open graph tags for these two sites.

You must implement the tags in the part of your page’s HTML. You can either write the code yourself or you can use plugins, and there are plenty of them available. If your website is in WordPress you can use WordPress SEO by Yoast. However there is an official Facebook plugin and others that can be used. The popular plugins are;

  • Joomla
  • Drupal
  • Magento
  • Zen Cart
  • osCommerce

It’s surprising how many webmasters that want to get more traffic do not use Open Graph tags or think about using social media to drive more traffic to their websites.

If you have implemented open graph tags in your website and you want to check them. You can go to and use the open graph checker tool. Once you navigate to the website; enter the URL of the website you want the open graph checker tool to check. It will run a check and if it finds the tags it will display them. In case it does not find any tags it will display a message.

You can use this tool before and after you implement open graph tags in the HTML Header code of your website. You can also use this tool to check on your competitors websites and see the tags that they are using. If your competitor’s site is getting more traffic than your site and you find open graph tags in it, you will know the advantage they have over your website.

If your website has been designed to bring business, you must optimize it to generate the maximum traffic to your website. You can only do this when you use open graph tags and use social media sites to drive traffic to your site.

Developing the tags must be planned and done carefully. This is what will showcase your website on social media sites. A good strong title, description and an eye-catching image will raise the interest in people to visit your site. You cannot achieve this traffic by just trying to achieve a top Google page ranking. Social media sites are the most visited and used sites in the world. To generate traffic from them to your sites you must make full use of open graph tags and implement them in the code of your website. By doing this, your website will stand out and draw more clicks and views. The more traffic you get, the better will be the business your website will be generating.