Link Building isn’t enough. Build Valuable Links!
Once upon a time, the best link building campaigns involved using the same anchor text and quantity was more important than quality. Then, along came some Google algorithm updates and the Penguin put an end to it all. Even websites with quality content were penalized for “spammy” back links.
Some of us lived happily ever after. Yet many are retracing their steps and playing clean up. After using the backlink check tool you can use this tool to further analyze the value of each individual link.
SEO, webmasters, used to think that the more links they had to their websites, the better would be its ranking on search engines. Some went to the extent of buying spam links which were being openly sold on the internet. Link farms were created and sold by shysters, and website owners fell for these deals and bought these links. But that's where the myth of having links regardless of where they came from to a website ended. Google which is a brilliant search engine decided to examine these numerous links and when its crawler discovered that the links were spam links it blacklisted the site and sent it into oblivion.
After learning this bitter lesson, SEO became careful in selecting and placing links to their websites. The last thing that any website owner wants is to discover that his or her website has been blacklisted and removed from search engines. Every internet user uses a search browser to surf the World Wide Web. If a search engine does not find a website, that spells the end of that website's existence.
Some websites allow other websites to create links. But the webmaster of these sites must not give blanket permission to every website that exists on the internet to create links to it. Why would a fashion magazine's site permit a pet training site to create a link to it?
If you are permitting other websites to create links to your site, then you need to monitor the links to your site.
There are two types of links associated with every website, which is:
- Internal links
Internal links:These are those links which point to other pages on the same website. For example, your website has fifteen content pages. You might be listing them all on your site's main page and linking them to the relevant content page. When a user visits your site and is interested in reading the content of a particular page, he or she simply clicks on the link and the page is opened. One page could be linking to other pages. Then there will be links to take the viewer back to the main page.
When you create menu items on your website, you are creating internal links to the item pages. These are the internal links that websites have.
Backlinks: These are those links by which a visitor to your website can click and go to another website. Backlinks are links to other websites. If you look at an article in Wikipedia, you are bound to come across backlinks. Every article on this website has links to various other websites. Backlinks on a website may be in italics or underlined in a different color. When you click on a backlink, it might open in the same tab or a new tab or window. It depends on how the backlink has been set up on the website.
Backlinks are followed by Google's robot to check if it’s a valid link. We have already discussed how Google treats websites with spam links. Therefore it's important to keep a tack of the links to your website.
You can use click tracking tools, or Google analytics track clicks to external sites to check clicks coming from external links to your website and vice versa. You can also learn how to track clicks on a link in Google analytics.
Keeping track of the links to a website can be quite a tedious task especially if you decide to check every link to your site. If your website has thousands of backlinks, you can forget about physically sitting down and tracking each link. It is where a link tracker tool comes in handy and will do the job that would take you forever to do.
All that you need to do is to get in your search browser and go to smallseotools.com and search for the 'Link Tracker' icon and click on it. An easier way to get to this website will be to copy/paste smallseotools.com/link-tracker in your search browser.
Enter data in the required fields and click 'Track Now.' This utility will display the URL, and if it is indexed by search engines and its PR value. It will also check if the site is live on the internet. With this information, you should be able to judge if a site linking to your website is a valid site or not.
You can copy/paste the backlink URLs that you want to check from your website. If you have stored your links in some document, you can copy/paste from there. Or you can use a utility to display all the backlinks to your site and copy them from there.
It would be advisable first to list all the links to your site and if you find any suspicious links, use this utility to examine it. It will save you time and effort. If search engines have not indexed suspicious sites, you can remove them. Or you can block links to your site from these sites.
Keep your website safe
Running a periodic check on your website's links will ensure that your website remains protected against spam and hackers. They are always trying to break into websites and cause irreparable damage to them. Therefore among the other tasks that you perform on your website, use this handy link tracker also. Your web hosting service provider will have a firewall to protect sites from virus and malware. But links can avoid suspicion and creep in and ruin websites.
You can add tracking directly to your website by adding HTML tracking code to the header section of your website. It will track the links, but you will still need to use the 'Link Tracker' utility provided by smallseotools.com to examine the links and verify them. The tool is free and can be used whenever you want. So go ahead and add it in your SEO toolbox and use it frequently.