How to Optimize Images for Your Website?

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VIEWS: 2476 Views CATEGORY: Tech READING TIME: 7 Min To Read UPLOADED ON: 27 Dec 2022

Running a website and making it grow in this competitive digital environment isn’t an easy chore, as you need to take care of several factors. Above everything else, content carries the most important role for any website. Be it textual or visual content; you should ensure top-notch quality in whatever you upload on your website. It is because the low-quality content isn’t able to stand with any value in the eyes of the audience as well as the search engines. Therefore, it becomes essential for websites to always come up with high-quality content.

If we specifically talk about creating visual content, the attempt to ensure quality often causes disturbance to its optimization. Just like ensuring content quality is essential, you also need to make sure that you properly optimize content as per the set web standards. Optimizing images is essential for websites, as with them, their performance can improve. The optimization process needs to be carried out to ensure optimal user experience for the visitors.

You don’t need to worry much about optimizing images for your website, as you can follow easy tips to execute it. Below are the four main steps you can take to optimize images for your website. Read this blog post till the end to understand how to optimize images adequately! 

Choose the Right Format

When it comes to optimizing images for your website, the first factor that you need to consider is the format of your files. It’s essential to choose the right format for the images, as they play a vital role in the performance of your website. Due to the compression and universal support features of the JPG format, it is most widely used over the web. The websites need to get loaded faster, as the slower sites have a higher bounce rate, which is a negative SEO factor. Also, read more. How Can Image Compressor Reduce Your Bounce Rate?

The JPG files are highly recommended to improve your website loading speed. However, the JPG images don’t support the transparent background; for this purpose, you will need to rely on the PNG format.

Set the Dimensions

Another important factor to consider while optimizing images for your website is the resolution of images. The images should appear in the right dimensions on your site, which will make them appear adequately on the screens of the users. You might wonder why it is essential; well, the reason is quite simple. If the content you are sharing with the audience doesn’t appear properly on the viewers' screens, you won’t be able to earn good remarks. That’s why you ensure your image dimensions adjust accurately on the viewers’ screens. If your images are too big or require enhancement, then you can use the image resizer, which allows you to expand or decrease the image size as per your requirements. With this resize image tool, you can easily adjust the width and height of the images without following any convoluted procedures.  

Reduce File Size

The size of your image file matters a lot, and it needs to be optimized whenever you upload it to your website. The large-sized images aren’t considered good from the perspective of SEO, as they increase the load on servers. You cannot afford it because the more load directly affects the user experience. As per the statistics, a user waits no longer than 3 to 5 seconds on a website to get it loaded. The sites failing to load in this specific timeframe face a higher bounce rate, resulting in declining rankings on the search engine result pages. You can avoid facing such an issue by using an online image compressor. You may get reluctant to compress images due to the fear of losing image quality. Still, this image size reducer allows you to reduce file size without impacting the quality of your images. 

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Add Alt Attributes

As per Google, the alt attributes play a vital role in analyzing the content available on a website. The alt attributes work alongside the computer vision algorithms to make search engine bots understand what an image is about. They are also considered essential to help pictures obtain rank on the image search results against specific queries. Hence, while optimizing images for your website, you need to add alt attributes against every picture. It is an essential factor for websites to improve their accessibility, user experience, and traffic. Due to several reasons, images fail to get loaded on the users’ screens. To counter such scenarios, you must add alt attributes.

That’s All!

So here, our blog comes to an end! Optimizing images doesn’t need to be an arduous task; if you know the right steps to take, you can easily optimize images for your website. It’s crucial to optimize images before uploading them, as they are considered an integral part of a site. From format to dimensions, size, and alt attributes, everything is essential in the image optimization process. Hence, you must execute this task with precision alongside the assistance of online tools!


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